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Email Marketing Metrics You Can Ignore
You’ve got lots of email marketing metrics but what should you do? Where do you focus to ensure email marketing success? Focus on increasing open rates, minimize your unsubscribes, get more click...
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Browse Abandonment Email Test Results
Just because you are using AI doesn’t mean you’re getting the best possible results in your email marketing. This in depth browse abandonment email case study illustrates. Two different sets of...
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Five Ways to Increase Cart Abandonment Email Revenue
Whether you’re looking to improve an existing cart abandonment email or create your first, check these five strategy tips to get the fundamentals right. From cart abandonment subject lines to what you...
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One Email Split Test Best Practice to AVOID
A commonly held email A/B split test best practice is to only test one change at a time. The logic is simple. If you make multiple changes at once in your email split test treatments you won’t know...
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Email Addiction – Consumer Research
As a professional involved in email marketing, it is important to stay in touch with how your subscribers feel and use the email channel. You hear claims from industry people of marketing and email...
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B2B Email Deliverability Issues – Office 365 and G-Suite Adoption Changes B2B...
It’s a common misconception that B2B email junk filtering is different to B2C email spam filtering. Things have changed. Analysis of B2B lists shows new stats. Over 50% of B2B inboxes now have the same...
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Gmail Promotions Tab Bundles – Complete Guide
Without much fanfare Google announced to the world at a conference in Holland a new way that brand emails can be featured in the Gmail Promotions tab. They’re calling it bundles. Given the relative...
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Email Unsubscribe Best Practices – Scientifically Tested
An unsubscribe link is the law however unsubscribe best practices are about more than staying legal. Getting unsubscribe right means a cleaner list and stronger deliverability. I ran usability tests on...
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Everything you should know about Email Sender Reputation
Have you ever wondered how some emails get sent to the spam folder and others land in your inbox? Some email accounts even organize everything received into categories automatically. There is a lot...
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4 Cart Abandon Subject Lines – with Results
Beyond the welcome email the second most popular automated email is a cart abandon email. For good reason, they bring in revenue. And with low cost platforms like Moosend creating cart abandon emails...
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Get Smarter with These Great Books
Over the years I’ve increased my skills continuously through reading and applying the knowledge. I thought it was time I shared the knowledge by sharing the books I recommend. Why these books? Simply...
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21 Free and Trusted Tools for Email Marketing Ninjas
A good tool makes the job easier and gets it done right. Here’s a collection of the tried and trusted FREE online tools I use most often. I’ve tested out many tools and these are the ones I keep coming...
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Why You Should Keep Sending Email
One of the worst things you can do in tough times is stop marketing – don’t stop sending email. That’s true even if we had not hit a global pandemic. Harvard Business School ran a yearlong project...
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Jones Bootmaker Personalised Emails
In a recent Success in the inbox study Email on Acid found 68% of email marketers considered personalisation as a priority for improving the effectiveness of their campaigns. Yet how many personalised...
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